Last week the beautiful people of Edelman invited us to be part of the amazing collaboration in the streets of Braamfontein at Thirteen Avenue where they revealed what their latest project.
What is the project?
AXE, the world’s number one deodorant and fragrance brand; and internationally award-winning DJ Black Coffee, are proud to announce an historic partnership to find and showcase Africa’s top house music talent on an international stage – Ibiza.
How do people enter or get involved in this project?
All aspiring DJs need to do to enter is upload their entry track to AXECESS.com, and share how they have found their magic. A team of judges including Black Coffee will evaluate the tracks, and narrow down the entries. Five DJ finalists, hand-picked by Black Coffee will compete head-to-head at a send-off party in August, with the winner claiming a slot to perform with other African winners and Black Coffee at a historic all-African event at Ibiza super club Hi Ibiza in September.
And for the fans…
AXE is also giving super-fans the chance to win an all-expenses-paid VIP trip to AXECESS IBIZA. All they have to do is buy any AXE product, dial the USSD code and follow the prompts. Five finalists will be selected to attend the send-off party, with a draw on the night deciding the lucky winner that will be joining Black Coffee and the DJs in Ibiza.
lets take a look at some snaps:
Maps Maponyane did a stella job as host.
The man of the moment Black Coffee with Major League Deejays… One twin wears a ring on the fourth finger left hand. Congratulations!!!
Rapper, Nadia Nakai.
Another Rapper and presenter Nomuzi Mabena.
It must be nice being Mrs Coffee neh.
Da Les and his crew.
Comedian and reality star actors, Mr & Mrs Tall Ass Mo with Mome.
The beautiful K Naomi was there with Deejay Mshimza. I love these two together yazi, I really do. Noami will soon be chatting with us about everything and everything.
Tibbz was flying solo with Fred of Hype Magazine.
Our girl Lerato was also there.
Award winning Rapper, Emtee was also there.
Euphonik was there to support and entertain.
And the man of the moment showing us why he is one of the best deejays in the world!
Maponyane, Black Coffee, Ryan Fouconier – Axe Brand Manager SA, Keegan Alicks – Marketing Manager Deodorants.
“AXE believes a man is at his best and most attractive when he finds his magic – that special thing that makes him unique. AXE believes in owning your thing. Black Coffee is an artist who has definitely found his magic – a proudly African beat that is dominating the world stage. But for Black Coffee it’s not all about personal success. He’s on a mission to share local talent with the rest of the world. He is the perfect partner for AXE on our first pan-African campaign where we show the world what Africa has to offer.” said Ryan Fauconier, Brand Manager for AXE South Africa.
Talent manager jarred Doyle, Mbali and Bujy.
Alongside the launch of the DJ search, AXE is also introducing the Advanced Fragrance Collection to the South African Market. The new addition to the AXE family is a premium range of grooming products, that helps men express their individuality so they can look, feel and act their most attractive. Comprised of three lines – Signature, Adrenaline and Urban – each line consists of cologne, antiperspirant aerosol and roll on. These products offer a variety of benefits including anti-marks, micro-active capsules and silver technology.
hit me up if any one you know wishes to try-out these Axe fragrances, I will also throw in a Black coffee CD (Pieces of me) with DVD.
A big THANK YOU to the people of Edelman for hosting us at this fabulous event. Good Luck to the entrant and Congratulations to Black Coffee for bagging yet another deal!
Photos and content supplied by Edelman